The recent adoption of a new logo by the ASPOA executive committee marks a significant step for the organization towards redefining its identity and strengthening its connection with member countries. During an online meeting by late November 2023, the executive committee had the opportunity to choose from a selection of logo concepts. Afterwards, by April 2024, the final logo was finalized highlighting the acronym in bold letters and the whole name of the organization underneath it. It now has a greenish blue color which represents the teal color that means promotes clarity, open communication, and practical thinking.. the logo was designed by Ronaldo Lora who is also the secretary of the ASPOA.
A logo serves as the visual embodiment of an organization’s values and mission, acting as a powerful symbol that resonates with its counterparts under the umbrella of the International Ostomy Association. Many member associations have given their approval for the new logo.
The former logo that was used during the World Conference in Frankfurt Germany in 2011. It was the time when the Asian and South Pacific countries were merged to form the ASPOA.
This visual transformation can have a profound impact on member countries, instilling a sense of pride and unity as they identify with the organization’s evolving identity.
A compelling logo has the potential to create a lasting impression, fostering a stronger sense of belonging among members and enhancing the overall cohesiveness of the ASPOA for ostomates around the region. and likewise for our co-regions under the International Ostomy Association.
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